Identity

HallemaVanLoon

Brand Identity

HallemaVanLoon is a small but thought-leading consultancy in the Netherlands. They came to Reeves looking for a renewed brand identity and communications strategy in order to change the current perception of their brand.

They eventually settled on a straight-forward, no-nonsense wordmark and huisstijl. I added a layer of richness through the special finishes used on their printed collateral. Yellow edge-printing on the cards and letterhead, along with silver foil stamping gave them the chutzpah needed to stand out from the crowd.

Completed at Reeves