Rebranding

Maxeda

Brand Identity

Maxeda, (formerly known as Vendex KBB) is the largest retail holding company in the Benelux. Their portfolio includes successful department stores such as — De Bijenkorf, Vroom & Dreesmann and HEMA.

They approached Dietwee for a complete rebrand, including naming. An ambitious project to say the least as the whole project was completed within two months.

I was the lead designer on this, developing the logo, huisstijl and collateral.

Completed at Dietwee